Becoming a CEO Peer in The B.E.S.T. Group
If you would like to be considered for a future opening in one of the B.E.S.T. Groups visit Our Selection Process page. There you will find the minimum critiera to be considered for a postion in one of The B.E.S.T. Groups as well as our Selection Process and Selection Factors. If, after familiarizing yourself with our process and criteria, you would like to learn more and/or be considered for a future opening give us a call. You can reach us at:

Phone: 858.385.9360

Fax: 858.385.9366

Mailing Address:

17636 Cumana Terrace
San Diego, CA 92128


We look forward to talking with you.

The Isolated CEO:

In these extremely difficult times all CEOs are faced with situations they have never faced before. That is because the economic situation in our country today is as bad as any time since the great depression of the 1930’s. This recession has been considerably longer and deeper than any in recent times, and unlike in the past the outlook for recovery is not too bright. So after facing two to three years of difficult times, depending on the industry, we may have two to three more to deal with.

Times like these call for the CEOs to make major decisions in just about every area of their business. With less business to go around, competition is fierce. What do you do to maintain your customers and revenue? Do you increase your sales team and effort? Drop your price to meet your competition or customer’s demand? Should you do both?

You are definitely going to need to reduce your costs. Most likely you are going to lose revenue or lower your price, both will eat into your profit. So to stay viable what are you going to do? There are so many options: optimize your processes, improve your yields, layoff employees, cut benefits and wages, renegotiate your lease, etc.

How do you decide what changes to make and what order and sequence to make them? For you definitely have to make some changes to survive and position yourself for better times.

No one else in your company feels the pressure or has the financial risk that you do. It is also unlikely they have any more experience than you concerning what to do. They will be biased toward Status Quo; will look for reasons why cuts shouldn’t be made. Are you up to and prepared to make many of these difficult decisions yourself?

This is not a time to be a hero; to take it all on yourself. The risks are too great. As a turnaround guy for many years, I saw all too often business owners waiting too long to call for help. They recognized they were in trouble, but thought they could work out of it. Their pride would not let them call for help. They did not think they could afford it. They did not want to make the difficult decisions. This was their baby.

Getting outside advice can be invaluable. Outsiders will look at the facts and not be emotionally attached to decisions. They will see what needs to be done and can offer a plan of action. Sometimes this is the only way a CEO or business owner can see what needs to be done.

Actions to take now:

  1. Make a list of the critical issues you are faced with now or will be shortly.
  2. Identify other CEO's, Business Owners, Consultants, and/or SCORE Counselors that you know who are or have been a successful CEO or business owner.
  3. Reach out and set up an on-going meeting with them individually or as a group for the purpose of discussing the issues. Don’t try to do this with a quick phone call. If it is worth doing, it is worth doing it well. A quick phone call can not result in the depth of feedback that an on-going relationship with peers who are all working towards similar goals can result in.
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